# Capital Kings Media Messaging

## Primary message

Capital Kings turns the real world into a competitive mobile business empire: players discover actual places with GPS, build a portfolio, react to economic news, and compete worldwide.

## Supporting messages

- More than 100 million real-world places give the game an immediately recognisable, local starting point.
- Live economic reports create a strategy layer in which countries and business sectors can rise or come under pressure.
- Idle income, expenses, upgrades, and protection make portfolio management matter over time.
- Strategic cards let players boost their own position or disrupt a rival.
- Country and global leaderboards connect neighbourhood decisions to worldwide competition.
- Capital Kings is built by Lighthouse Games Studio, an independent two-person UK developer founded in 2009.

## Suggested founder quote - approval required before publication

> "We wanted the places players pass every day to become part of a living strategy game. In Capital Kings, a local restaurant can be the first step in a global empire, and real economic events can change which move makes sense next."

Suggested attribution: **Edward Dennekamp, co-founder of Lighthouse Games Studio**

## Interview angles

- How GPS turns familiar places into an intuitive mobile strategy map.
- Designing an economy that responds to real-world news without overwhelming players.
- Building and operating a live competitive game with a two-person studio.
- Balancing idle progression, active investment decisions, and player-versus-player cards.
- The path from Lighthouse Games Studio's earlier location-based title Greed City to Capital Kings.
- Why local competition and worldwide leaderboards can coexist in the same game.

## Headline alternatives

- Capital Kings Turns 100M+ Real-World Places into a Mobile Business Empire
- Build a Global Empire from the Businesses Around You in Capital Kings
- Real Economic News Changes the Game in Capital Kings
- Lighthouse Games Studio Launches Location-Based Tycoon Game Capital Kings on iPhone and Android

## Short social copy

**General**  
The world is your game board. Buy and upgrade real-world businesses, react to live economic shifts, use strategic cards, and compete worldwide in Capital Kings - Idle Tycoon. Available on iPhone and Android.

**X / short post**  
Turn the businesses around you into a global empire. Capital Kings combines GPS discovery, idle tycoon progression, live economic strategy, cards, and worldwide competition. Available now on iPhone and Android.

**LinkedIn**  
Lighthouse Games Studio's Capital Kings turns more than 100 million real-world places into a competitive mobile business empire. Players use GPS to discover businesses, build and protect a portfolio, react to economic news, and compete across country and global leaderboards. Available now on the App Store and Google Play.

**Press outreach subject lines**

- Press kit: Capital Kings turns real-world businesses into a mobile strategy game
- Review opportunity: Capital Kings - GPS business empire tycoon for iPhone and Android
- Indie spotlight: How a two-person UK studio built a live location-based economy

## Copy guardrails

- Keep the brand written as **Capital Kings** or **CAPITAL KINGS**; do not use “CapitalKing”.
- Describe locations as real-world businesses or places, not as real property ownership.
- Do not imply that players earn, gamble, or withdraw real money.
- Do not state a universal age rating; ratings vary by territory.
- Do not publish player counts, revenue, rating scores, download totals, update cadence, or version numbers without a fresh source check.
- Do not use the suggested quote until the named speaker approves it.
